Free tool · For platforms & resellers

How much AI revenue are you leaking?

If you resell AI but bill on a proxy — DAU tiers, seats, flat plans — your costs scale with tokens and your prices don't. Enter your numbers and see the margin you're leaving on the table, and what accurate, all-provider usage-based billing would recover.

Leakage of 3–9% of revenue is the industry range for usage-based software. These are illustrative estimates, not a quote — your real number depends on your book.

You're leaving on the table

$57.60 /mo

$691.20/yr recoverable · on $960.00/mo of billable AI revenue

Billable AI revenue$11,520/yr
Provider cost$7,200/yr
Recoverable band (3–9%)$345.60$1,037/yr

Payback is typically the first billing cycle — one documented case recovered $72,500 in unbilled overages in 30 days. You already delivered the tokens; this is billing for them.

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How the math works: billable AI revenue = customers × avg tokens/customer × blended provider cost × (1 + your markup). Leaked revenue = that × your leakage %, scaled by how recoverable your current model is (proxy models leak the full amount; usage-based leaks only a residual).

Why 3–9%:that's the consistent industry range for revenue leakage in usage-based software. The gap compounds with scale and with model cost. It's the cheapest revenue you'll ever recover — you already delivered the tokens.

Read the thesis: own your meter → · The reseller door: for platforms →

Frequently asked questions

What is revenue leakage in AI billing?+

It's the revenue a reseller could bill for but doesn't — because it prices on a proxy (DAU, seats, flat tiers) while its costs scale with tokens. Heavy customers get undercharged, overages get eaten, metering events get dropped, and month-end reconciliation misses. For usage-based software the leak runs 3–9% of revenue.

How is the recovered-revenue estimate calculated?+

Billable AI revenue = customers × avg tokens/customer × blended provider cost × (1 + your markup). Leaked revenue = billable revenue × your leakage %. If you already bill usage-based, only a residual fraction is still recoverable; proxy models (flat/seat/none) leak the full amount. The 3–9% band around the point estimate is the industry range. These are illustrative estimates, not a quote.

How do I actually recover it?+

Meter once accurately, rate each customer with your margin across every provider, bill overage or burn down prepaid credits, and reconcile events against invoices before you close the month — then project the invoice to Stripe, your ERP, or a CSV. Tokenality is that layer; if you already meter tokens, integration is days, with no change to your AI-call path.

Isn't this what Stripe's LLM Token Billing does?+

Stripe auto-prices a few providers and settles on its rails. The reseller gap is broader: billing your customers' customers (hierarchy), every provider (Azure/Bedrock/self-hosted/fine-tunes/embeddings), reconciliation assurance, and enterprise AR — processor-neutral, so your meter isn't captured by any one payment company. You can even feed Stripe's meters from Tokenality.